New Media Trends

In a week or so the Copenhagen cityguide scene will witness the transformation of dominant player aok.dk into a fullfledged 2.0 application, complete with user reviews and profiles, google mashups and extensive incorporation of reviews from non-aok sources.

Here’s a screendump of a beta of the site:

(Click here for a VERY much larger version) 

 And here is Christian Lund, head of AOK and Thomas Bertram also of AOK proudly showing me their new aok-baby (at the NewMediaDays07 conference):

Browsing through restaurants and films at the new aok you will - apart from reviews from aok themselves, reviews from other Berlingske news-sources at the Berlingske Officin, abstracts of reviews from other newssources, and user reviews and ratings, you might also find commercial messages from the restaurant or film in question. Christian Lund also did a presentation of the new aok on Newmediadays - and you can find the webcast right here.

This is part two of a story that started i February this year when Berlingske (who own AOK) started up the fully usergenerated kbh360.dk (read my post on it here: Berlingske’s off broadway with new city guide). (Interesting seeing how web 2.0-sites in this way matures).